• Presents slides to customers, even in rural places, with offline mode

• Offers mobility to let employees go where they’re needed

• Security features have increased customer satisfaction and retention

Bushel is a Google Workspace native company because of the opportunity for seamless collaboration, according to Raguse. “As a company, we’ve grown quite a bit, and Google Workspace has scaled with us every step of the way. We’ve never even thought about going somewhere else, because it just keeps working,” he says.

The way that Google Workspace supported ease of communication and collaboration became even more apparent during the pandemic, when Bushel members worked anywhere, even from a tractor. Employees were already familiar working both synchronously and asynchronously on Google Docs, Google Sheets, Google Slides, and more. So when COVID-19 hit, they could keep working without a hitch.

Today, approximately 25% of Bushel’s employees work remotely, including at farms and sometimes even in the middle of a field. By using Google Workspace for Frontline Workers, Bushel employees have the mobility to go where they are needed and when they are needed, even if cell phone service is spotty. Sales and customer success team members regularly go onsite and share Slides, Sheets, and Docs with ease, thanks to Google Workspace’s offline capabilities.

“Having the offline capability has been really helpful,” Grade says. “We need the mobility to best serve our customers where they're at. It's just a reality still that there are some pockets of the country where connectivity is not quite where it needs to be.”

The top Google Workspace solutions Bushel uses are Gmail, Docs, Sheets, Slides, and Google Calendar. Bushel employees use Docs as a catchall for meeting notes, business ideas, and all text-based collaboration. They use Sheets to capture data for everything from capitalization tables to customer segmentation, and Slides helps to create board reports, strategy presentations, and product updates.

Calendar has also quickly become an integral part of Bushel’s daily activities. It’s connected to Bushel’s in-person conference rooms, so that an employee can book a room, schedule meetings, and share agendas all at the same time. Raguse is excited to see what comes next, and he appreciates the way that Google Workspace is constantly releasing new features to improve its functionality.

“New versions keep coming and I love that I’m able to, for instance, embed Slides or Sheets into Docs. Everything keeps getting better,” he says. “As a SaaS company ourselves, we understand and enjoy Google Cloud’s level of attention to detail to its solutions.”

That attention to detail translates into better service for Bushel’s customers. Anecdotally, customers have reflected that Bushel responds quickly to support requests and can easily collaborate. They’ve also mentioned how much they value Google Workspace’s security features, and that has meant increased satisfaction and customer retention for Bushel.

“We work with some of the largest companies in the world, and we have to demonstrate we’ll keep their data secure. We’re able to do that by using Google Cloud and Google Workspace,” Raguse says.

Grade adds, “Having the right technology allies, like Google Cloud, is the core foundation of security at Bushel and is mission critical to our success moving forward.”

Looking ahead, Bushel plans to keep growing and executing new solutions to serve the agriculture industry, such as a digital platform to facilitate payments. Bushel Wallet, which is enabled by Google Cloud, allows businesses to conveniently move money in real time across the agriculture supply chain, instead of using paper checks. Bushel is focusing on what it does best: problem solving and possibility creating.

“We’re getting our customers into the realm of possibility, moving beyond the space of limitation they’re currently operating under because they don’t have the right technology,” Grade says.